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Advertising Claims, Pricing, and Customer Evidence -- by Joshua S. Gans

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2026, 18th Annual Feldstein Lecture, Mark Duggan, "Social Security Reform in an Era of Fiscal Deficits" Primary tabs
  • Acknowledgements and Disclosures

    Thanks to Refine.ink, ChatGPT 6, the tools of Koren (2026), Claude Fable 5 for valuable research assistance and Rani Spiegler for helpful comments. Responsibility for all errors remains my own. The views expressed herein are those of the author and do not necessarily reflect the views of the National Bureau of Economic Research.


  • Citation and Citation DataCopy Citation Joshua S. Gans, "Advertising Claims, Pricing, and Customer Evidence," NBER Working Paper 35770 (2026), https://doi.org/10.3386/w35770. Copy to Clipboard Download Citation
SI 2026 Methods Lecture
Using AI in Household Finance Research: A Practical Guide

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