KHOY Company, a Helsinki-based direct-to-consumer design and furniture company, has raised €2 million in growth funding.
The round was led by Finnish private equity investor Virta Equity, with participation from Innovestor and several angel investors.
“KHOY has solved something the furniture industry has struggled with: how to sell and ship large, bulky products across borders without the cost eating the margin. We back businesses with real, profitable growth behind them, and KHOY has a combination of a defensible product innovation and proven demand across Europe,” said Heikki Kivirinta, CEO and Partner at Virta Equity.
Founded in 2022 by Visa Friström, András Kelemen (Creative Director) and Jukka Salmikukka (COO), KHOY is a Finnish D2C design and furniture company that sells exclusively online. It makes sofa beds that are vacuum-packed into compact cardboard boxes, which expand to full size once opened at home.
The company was previously called KOTA and adopted the KHOY name in 2026, a change it says reflects its international ambitions, with the same team and ownership. Its story began with a brief from its first customer, hospitality brand BobW, which wanted a sofa bed comfortable enough for daily sleep yet practical for apartments across Europe. The resulting design won a Red Dot Design Award in 2026.
KHOY launched its first sofa bed in June 2024 and posted €4.3 million in revenue in 2025, a 13-fold jump on the previous year. It is now growing 166% year-on-year and expects to more than double its revenue this year. Over 80% of sales already come from outside Finland, with Germany and France being its biggest markets in 2025. It also recorded notable sales in the Netherlands, Italy, Belgium, Austria, Ireland, Sweden and Denmark.
“We have proven that there is strong demand for a simpler way to buy furniture online. We have grown quickly while building a profitable business, and this funding allows us to accelerate from a strong position. Our ambition is to build KHOY into a major global online brand, with European quality,” said Friström, co-founder and CEO, KHOY Company.
Its strength lies in the design, which is a departure from traditional sofa bed designs, and vacuum-packing. The KHOY Company uses premium mattresses that unfold from a sofa into a bed. The company says vacuum-packing can cut delivery costs by as much as 95% compared with conventional furniture logistics, which lets it sell directly to consumers across several markets.
The funding will be used to scale its operations across the European Union, Switzerland, and the UK, while accelerating its push into the US, where the company launched operations around two weeks ago. The company will also keep developing its product portfolio, brand and operations.
“Furniture is still an unusually local industry. Large products are expensive to store and transport, which makes international expansion difficult. Vacuum-packing changes that equation. We already know the model works across borders – for us, the next phase is about scale,” added Friström.