Reformation is moving into interiors days after reporting a 19.1% rise in third-quarter revenue to $173.6 million (£130.2 million) and raising its full-year guidance.
The fashion brand has partnered with Parisian rug label Les Editions de Tapis for a nine-piece, limited-edition collection of made-to-order rugs.
Les Editions de Tapis has supplied the rugs in Reformation's stores for several years, and the brand said customers had long asked where they could buy them.
The collaborative designs draw on Parisian interiors and LA, with each rug starting as a hand-drawn illustration before being hand-knotted by artisans in India and Nepal using materials including wool, linen and silk.
The made-to-order rugs take four to six weeks to produce and cost between £1,000 and £5,000.
A holiday apparel collection of dresses, trousers and jackets launches alongside the collection, priced from £216 to £498. Together, the interiors and occasion-ready fashion range is meant to offer customers everything needed to "host and dress" for a holiday dinner party.
The launch follows a 30-piece limited-edition collaboration with Alexa Chung in October.
Reformation raises new revenue outlook despite fall in operating income
The launch of Reformation's collaboration follows the publication of its third-quarter financial results, which saw the brand raise its full-year guidance amid growing revenues
Yet, the brand also saw costs tied to its July flotation cut operating income for the three months to 26 September, while a tax charge exceeding its pre-tax profit left the company with a net loss.
Total operating expenses rose 31.3% to $97.5 million (£73.1 million), equivalent to 56.1% of revenue. Selling, general and administrative expenses rose 33.5% to $82.8 million (£62.1 million), driven mainly by an additional $10.5 million (£7.9 million) in IPO-related share-based pay, alongside higher shipping, new-store and public-company costs.The total cost of paying staff with shares or share awards was $11 million (£8.3 million), compared with $290,000 a year earlier.
DTC revenue grew 16.7% to $152.8 million (£114.6 million), while wholesale and other revenue jumped 40.8% to $20.8 million (£15.6 million), driven by higher demand from existing wholesale partners. International revenue climbed 24.7% to $36.4 million (£27.3 million), while active customers rose 23.4% to 1.25 million.
The brand also opened seven stores in the quarter, taking its global estate to 77, and still plans to open another three before the end of the year.
Reformation filed for its New York Stock Exchange listing in June. It raised $210.9 million (£159 million) when it priced at $15 a share in July.
Chief Executive Hali Borenstein said the brand's model and "significant white space ahead" position Reformation to continue to deliver double-digit growth in a large global market.
For fiscal 2026, Reformation now forecasts revenue between $610 million (£458 million) and $612 million (£459 million), up from $602 million to $606 million, representing growth of 20% to 21%.
