Volume commitments from 16 partner brands secured.
11th November 2026
Innovation in Textiles
| Ortviken, Sundsvall, Sweden
Sustainable, Clothing/Footwear
Circulose has restarted commercial-scale production at its plant in Ortviken in Sundsvall, Sweden, marking a significant step in scaling next-generation materials for the global fashion industry.
The Ortviken plant is the world’s first commercial-scale chemical textile recycling facility and its restart demonstrates that the fashion industry is seeking ways to scale proven solutions that move beyond pilots and into commercial production.
In 2024, under new ownership by private equity firm Altor, Circulose set a renewed strategic direction focused on securing volume commitments from partner brands to bring Circulose fibre back to market at scale.
“Our focus has been to align the production restart with confirmed demand,” says executive chair Helena Helmersson. “With commitments from 16 brands, and more on the way, we are now there. Today Circulose is backed by leading brands and fibre producers, has an organisation of around 130 people with deep expertise where it matters, and a plant ready to produce.”
After two years leading the restart, CEO Jonatan Janmark and the board have decided that this is the right moment to hand over to a new leader for the next phase. CFO Amanda Geijer has been appointed interim CEO until a permanent CEO is in place.
“When Jonatan joined, Circulose had just been given a second chance,” says Helena Helmersson. “Since then, he has made Circulose a leading player in textile-to-textile recycling again. That has taken a lot of energy, creativity and teamwork. On behalf of the board and our owners, I want to thank him for everything he has built.”