As Matalan prepares for the peak rush, the fashion retailer is investing in its store network with four openings this November.
The openings are in Aylesbury, Clacton-on-Sea, and Newport in Wales, as well as Bangor as part of its Northern Ireland investment.
They form part of a wider programme of investment to modernise Matalan’s stores and bring its improved shopping experience to more customers.
James Dorling, property director at Matalan, commented: “Our stores play a huge role in how customers experience Matalan, so it’s essential that they reflect the improvements we’re making to our product and brand.
“That’s been the focus of our investment over the past two years – not just making stores look better, but making them easier to shop and better at showcasing what we have to offer. It’s about investing in the right locations, improving the shopping environments, and giving our customers even more reasons to choose Matalan.”
The new locations represent nearly 100,000 sq ft of new retail space and will employ around40 colleagues per store.
Additionally, the sites are designed to showcase the improvements being introduced across Matalan’s wider estate, including brighter interiors, simpler layouts and enhanced visual merchandising. The retailer has also worked to boost its fashion and homeware collections.
Matalan said its store investment has been delivering encouraging results, with the retailer’s Derby store, which opened earlier this year and introduced Matalan’s latest, more modern store format, becoming its most successful opening to date, reaching £1m in sales in just 51 days.
Dorling added: “The response to the changes we’ve made has been really positive, with Derby a particular highlight. The four openings this November mark another important milestone in our investment programme, and we’re delighted to be bringing the latest Matalan experience to more communities in time for Christmas.”
