British lifestyle brand Crew Clothing has opened a new 1,690 sq ft store at Westfield London (White City).
The store launch reflects the brand’s ongoing investment in strengthening its presence across some of the UK’s largest shopping centres, following its recent store openings at Meadowhall in Sheffield and Bluewater in Kent earlier this year.
The store is now showcasing Crew Clothing’s latest collections for men and women, including heritage rugby shirts, polos, Oxford shirts, printed dresses and ‘supersoft’ knitwear.
Carol Kane, Head of Retail at Crew Clothing, said: “We’re delighted to be opening our new store at Westfield London, a destination that attracts visitors from across the UK and beyond.
“It’s an exciting opportunity to bring Crew Clothing to a new audience and showcase our collections in one of the UK’s most iconic retail locations.
“Following our openings at Meadowhall and Bluewater earlier this year, this launch marks another important step in our continued retail expansion. We’re looking forward to becoming part of the Westfield London community and welcoming customers into the store this season.”
Founded in the back of a Salcombe windsurfing shop in 1993, Crew Clothing continues to be influenced by the coast today.
In 2025, the brand introduced the Crew Sport performance range, and it also maintains its affiliation with British sport with clothing partnerships including the Henley Royal Regatta, the England Red Roses, The LTA, iPadel and the Exeter Chiefs.
The retailer currently operates over 100 stores around the country, as well as its UK website.
