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AI is central to Intuit's growth reset: The company plans to make much of its DIY tax experience AI-native and use AI to automate assisted-tax preparation, while expanding its "Intuit Intelligence" platform across its products.
Intuit acknowledged missing fiscal 2026 new-customer targets, particularly in DIY tax and QuickBooks Online, with price cited as the leading reason customers left. The company plans to respond with lower-cost entry points such as QuickBooks Free, Credit Karma Tax and expanded local and partnership channels.
Intuit reaffirmed fiscal 2027 revenue-growth guidance of 9% to 10%, led by its business platform, and expects significant margin expansion. It also raised its dividend by 15% while continuing share repurchases.
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Intuit (NASDAQ:INTU) used its 2026 Investor Day to outline a strategy centered on scaling its AI-driven "Intuit Intelligence" platform, expanding its mid-market and assisted-tax businesses, and restoring new customer growth after falling short of internal targets in fiscal 2026.
Chairman and CEO Sasan Goodarzi said the company delivered strong overall results, supported by its three major growth bets: assisted tax, money benefits and mid-market offerings. Together, those businesses account for about 30% of Intuit's revenue and are growing about 30%, he said. However, Intuit did not meet its new-customer targets, particularly in do-it-yourself tax filing and its core QuickBooks Online business.
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"We fell short of our new customer targets, which impacted our tax performance," Goodarzi said. "While we gained share in assisted tax, where we lost share was in DIY, and we lost quality DIY customers. The number one reason why customers left us was price."
AI platform and customer-growth priorities
Goodarzi described Intuit Intelligence as a financial system of intelligence built on permissioned customer data, financial and industry expertise, and AI and human-intelligence capabilities. The company said it has data on 10 million businesses, averaging more than 625,000 data points per business.
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Intuit's Earnings Reset May Be More Pivot Than Plunge
Intuit plans to make most of its DIY tax-preparation experience AI-native for the coming tax season. Under that approach, AI would gather data, prepare tax returns and answer customer questions, while customers review and approve outcomes. In assisted tax, Intuit plans to use AI to automate preparation work while tax experts review, sign and take accountability for returns.
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