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Learn moreCorpGov hosted the second LA CorpGov Forum on Sept. 18, 2026, at The Huntington Library in San Marino, California. This event brought together members of the financial community from both LA and beyond in panels focused on the finance of entertainment and media, sports, along with capital markets and shareholder activism.
Panel: Best Practices in Sports Investing
Thomas W. Hulick, CEO, Managing Partner, Strategy Asset Managers
Baird Fogel, Head of Global Sports Practice, Partner, Eversheds-Sutherland
Noah Francis, Banker, J.P. Morgan Private Bank
David Carter, Principal, The Sports Business Group
Main Topics of Discussion:
Sports have become a major asset class: Rapidly rising franchise valuations and growing private-equity participation reflect expanding investor interest, not only in teams but also in media rights, venues, ticketing, data, athlete services and other parts of the sports ecosystem.
Investment is about more than financial returns: Panelists emphasized "return on objectives," including brand building, access to decision-makers, relationships and strategic opportunities—particularly for athletes whose public brands can add value to investments.
Due diligence and risk remain critical: Minority and fractional ownership can mean limited control over governance, media rights and league performance. Emerging leagues may offer growth potential but carry substantially greater uncertainty than established major leagues.
Sports are increasingly tied to broader business ecosystems: Team ownership and venues are expanding into real estate, entertainment, sponsorships, gambling and community development, with the sports franchise becoming one component of a larger commercial ecosystem.
College athletics is becoming increasingly commercialized: Universities are investing heavily in facilities and surrounding real estate while using new revenue streams—including NIL and the transfer portal—to compete for talent.
Speakers and Notable Attendees
Paul Haaga, Former Chairman, Capital Research and Management Company; Chair of the Board, The Ralph M. Parsons Foundation; Board Director, National Museum of Natural History, Smithsonian Institution
Jason Alejandre, President, Founder and Creative Director, Game Mechanic Studios (GMS)
Nicolle Brady, Managing Director, Protiviti
David Carter, Principal, The Sports Business Group
Travis Cloyd, Director of Digital Research Entertainment Arts Media Storytelling, California Institute of the Arts
Thomas Courtney, Jr., President and CEO, The Courtney Group
Dick Drobnick, Former USC Vice Provost for Globalization and IBEAR MBA Program Director, Asia Society Southern California Chairman Emeritus
Daphna Edwards Ziman, Co-Chairman, Project Rise Partners
Jon Feldman, Partner and Business Law Group Head, Goodmans LLP
Joseph Fish, CEP, Managing Director, Stock Operations, Infinite Equity
Baird Fogel, Head of Global Sports Practice, Partner, Eversheds-Sutherland
Noah Francis, Banker, J.P. Morgan Private Bank
Brent Granado, Partner, Sweetwater Private Equity
Sagar Gupta, Portfolio Manager, Anson Funds
Evan Hainey, Partner, Untitled Entertainment
Thomas W. Hulick, CEO, Managing Partner, Strategy Asset Managers
Rafique Jiwani, Head of GTM Value Creation, Operating Advisor, Goldman Sachs Private Equity
ElizBeth Jones, Founder and CEO, Atomic Venus Media
Ryan Keating, Partner, Industry Leader, Venture Services, EisnerAmper
Ramey Layne, Partner, Capital Markets and Mergers & Acquisitions, Vinson & Elkins
Jeff Meyer, Managing Director, Protiviti
Pete Michelsen, Leader, Activism and Shareholder Advisory Practice, Qatalyst
JL Pomeroy, Founder and CEO, BRIDGELINE Media
Josh Waldron, Interim CFO, Scale AI
Jarrett Banks, Editor-at-Large, CorpGov (Moderator)
John Jannarone, Editor-in-Chief, CorpGov (Moderator)