Call it AI, call it Super Intelligence, only 2% of consumers are buying it

The White House is officially rebranding AI as “super intelligence,” while Meta and OpenAI put friendlier faces on their AI products, even as the biggest money in AI still appears to be coming from the enterprise. Equity breaks down what it all means for the industry, the IPO market, and the startups still raising money.

Written by
Theresa Loconsolo
Published by
TechCrunch
Published
Length
235 words · 1 min
Call it AI, call it Super Intelligence, only 2% of consumers are buying it
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This week, the White House got nearly every major tech CEO in one room — Zuckerberg, Bezos, Musk, and Anthropic’s Dario Amodei among them — to sign an AI safety pledge that President Donald Trump called “morally binding.” Trump also signed an executive order officially rebranding AI as “super intelligence,” and meanwhile, Meta and OpenAI are putting friendlier faces on their AI products, even as the biggest money in AI still appears to be coming from the enterprise. 

On this episode of TechCrunch’s Equity podcast, Kirsten Korosec, Anthony Ha, and Sean O’Kane dig into this week’s AI moves, the ugly economics of consumer AI, plus the shifting IPO market and a handful of startup deals. 

Listen to the full episode to hear more about: 

  • Why Atomic, a supply-chain startup from ex-Tesla vets, is already running 90% of DoorDash’s purchasing 
  • How Startup Battlefield finalist Charter Space raised $5M to bring insurance to satellites 

Speaking of Startup Battlefield, join us at TechCrunch Disrupt 2026, where Equity will kick things off with a live show on the Builders Stage at 9 a.m. Get 25% off your tickets with code Equity25. 

Where this came from

This story was reported by Theresa Loconsolo and first published by TechCrunch on 2 October 2026. HUE Legacy Ventures did not write it.

Carried in full with attribution and a link to the original. Rights remain with the publisher, who may request removal at any time.

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