Gymshark has named Grammy Award-winning American rapper and entrepreneur Megan Thee Stallion as its first-ever celebrity ambassador.
The multi-year partnership marks the next chapter of Gymshark's ‘We Do Gym’ platform, under the banner of ‘Megan Does Gym’.
A new global campaign launching today, featuring Megan Thee Stallion training alongside women from Gymshark’s network – lifting weights and flexing muscles - “brings the same confidence and discipline that defines her music to her relationship with the gym”.
Built around the singer/songwriter’s own training philosophy and routine, including a mix of Pilates, HIIT, and weight training, the campaign shot by Jack Bridgland brings Megan’s “Hot Girl Coach” persona into the world of fitness, all while showcasing the brand’s latest training gear.
Through the campaign, she invites the ‘Hotties’ - her famously devoted fanbase - and Gymshark's training community to build a routine “grounded in consistency and self-investment”.
Carly Natalizia, Chief Commercial Officer at Gymshark, said: “Championing strong women has been part of Gymshark's DNA since day one - not just physical strength, but the confidence to be completely yourself. We've always believed the gym is where women build themselves twice over: their bodies and their minds.
“Megan embodies that better than almost anyone we could imagine, as she trains to get stronger, to clear her mind and to keep growing. That's exactly the story we've built this brand around. Megan is living proof of something we've believed since the beginning, that confidence is built.”
Megan Thee Stallion added: “Fitness has become such an important part of my life, so I’m really excited to partner with Gymshark. I’m a big believer that working out has a powerful impact on your physical and mental health and it’s just one of the best forms of self-love and building confidence.
“We all approach fitness differently, so I just want to encourage everyone to find the best routine that works for them, show up consistently and take on the gym with confidence.”
As part of the long-term partnership, the rapper joins Gymshark's global Athlete programme, a collective that spans elite competitors, coaches and creators, all using their platforms to motivate people to train and build confidence.
The campaign will appear across Gymshark's paid and owned channels, retail touchpoints and as out-of-home (OOH) ads, with a dedicated online and in-store shopping experience where fans can shop the campaign looks alongside Megan Thee Stallion’s own Gymshark favourites.
