Commentary: Zuckerberg’s ‘Tamagotchi-like’ AI could be Meta’s iPod moment

For someone mocked as a robotic, out-of-touch nerd, Mark Zuckerberg has struck the right tone with the Muse assistant, says Dave Lee for Bloomberg Opinion.

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Commentary: Zuckerberg’s ‘Tamagotchi-like’ AI could be Meta’s iPod moment

NEW YORK: Mark Zuckerberg is on to something. Hot on the heels of Meta’s hugely well-received launch of its Muse personal AI agent, Zuckerberg announced on Wednesday evening (Sep 23) the next phase: a “Tamagotchi-like” pendant for interacting with the cuddly assistant on the go. It’s slated to be out in time for Christmas.

Bloomberg’s Mark Gurman described some of Muse Charm’s features: A virtual Muse character appears at the centre of the screen, and users can customise its appearance, outfits, voice and other attributes. The device can be worn with a wrist strap, carried in a pocket or attached to a bag or keychain with a lanyard. A translucent case allows users to see the internal circuitry through the back and sides.

And then, what I predict will be a masterstroke:

Two users with Muse Charms can also allow their devices to recognise and interact with each other when they’re placed nearby.

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How cute! For a man who in the past has been mocked for coming across as a robotic, out-of-touch nerd, Zuckerberg has struck a tone with the Muse assistant that has already set his company’s effort apart from his competitors – and prompted, I suspect, some hasty strategic rethinking.

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本文由CNA于2026年9月26日首次发布。HUE Legacy Ventures 并非本文作者。

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