Commentary: Zuckerberg’s ‘Tamagotchi-like’ AI could be Meta’s iPod moment

For someone mocked as a robotic, out-of-touch nerd, Mark Zuckerberg has struck the right tone with the Muse assistant, says Dave Lee for Bloomberg Opinion.

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CNA
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240 words · 1 min
Commentary: Zuckerberg’s ‘Tamagotchi-like’ AI could be Meta’s iPod moment

NEW YORK: Mark Zuckerberg is on to something. Hot on the heels of Meta’s hugely well-received launch of its Muse personal AI agent, Zuckerberg announced on Wednesday evening (Sep 23) the next phase: a “Tamagotchi-like” pendant for interacting with the cuddly assistant on the go. It’s slated to be out in time for Christmas.

Bloomberg’s Mark Gurman described some of Muse Charm’s features: A virtual Muse character appears at the centre of the screen, and users can customise its appearance, outfits, voice and other attributes. The device can be worn with a wrist strap, carried in a pocket or attached to a bag or keychain with a lanyard. A translucent case allows users to see the internal circuitry through the back and sides.

And then, what I predict will be a masterstroke:

Two users with Muse Charms can also allow their devices to recognise and interact with each other when they’re placed nearby.

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How cute! For a man who in the past has been mocked for coming across as a robotic, out-of-touch nerd, Zuckerberg has struck a tone with the Muse assistant that has already set his company’s effort apart from his competitors – and prompted, I suspect, some hasty strategic rethinking.

Where this came from

This story was reported and first published by CNA on 26 September 2026. HUE Legacy Ventures did not write it.

Carried in full with attribution and a link to the original. Rights remain with the publisher, who may request removal at any time.

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