Watch: Trump floats rebranding artificial intelligence as super intelligence

"The use of the word artificial makes it sound fake," he said told the UN. "It's not fake, it's actually amazing."

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Watch: Trump floats rebranding artificial intelligence as super intelligence
Watch: Trump floats rebranding artificial intelligence as super intelligence

Donald Trump has a penchant for branding and in his speech he gave artificial intelligence a new name: super intelligence.

"The use of the word artificial makes it sound fake," he said. "It's not fake, it's actually amazing. But we have to be careful," he added. "Welcome to the new world of super intelligence - SI," he went on to say.

Trump has previously argued that whoever wins AI, wins, and he is firmly against regulation. But that puts him at odds with many here.

The question is whether the slow pace of diplomacy can keep up with AI’s rapid development.

Follow live coverage here.

  • SectionNews
  • Published9 hours ago
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Where this came from

This story was reported and first published by BBC News on 22 September 2026. HUE Legacy Ventures did not write it.

Carried in full with attribution and a link to the original. Rights remain with the publisher, who may request removal at any time.

Read it at bbc.co.uk →